Wednesday, May 27, 2009

Nokia OVI Store Goes Live

Nokia launched its much hyped App Store Ovi on May 26. Since its inception, Nokia Ovi has been much talked about thing from the Finnish mobile maker. It is being touted as the rival of similar app stores from Apple and BlackBerry. Ovi will allow users to download and install games, videos, podcasts, software applications and more to their mobile with ease. The company had started shipping its Ovi compatible mobile devices long before its launch.

About the app store, Tero Ojanper√§, Nokia’s executive vice president, said, "Ovi Store is open for business and we’ve stocked the shelves with both local and global content for a broad range of Nokia devices. Ovi Store makes shopping for content and applications easy and fun for feature phone and smartphone owners alike."

The company wanted to launch its online store with bang but things went topsy turvy when the link to the store provided on the press release did not work. Later when the company posted the corrected link, the website loaded too slowly. Nokia blamed the situation on high traffic which seems like a lame excuse as they could have easily anticipated the traffic surge given the numbr of mobile users they have. Right now the store website store.ovi.com is working fine.

After the huge success of ITunes app store, many biggies have jumped into the bandwagon like BlackBerry. The buzz is that Microsoft too will soon be launching its app store on the same lines. There were also news about Vodafone launching its own app store. The advantage, Nokia has is its enormous user base which can give it a head start over other players.

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