Bing The Decision Engine From Microsoft

Software giant Microsoft is coming up with a new search engine named Bing. The search engine is expected go live within a few days. Bing aims to refine the search experience of users and help them in making decisions. The company has focused its efforts on some key areas like making a purchase decision, planning a trip, researching a health condition or finding a local business. Due to its focus, Microsoft calls it a decision engine.

As is inevitable, some have already started comparing Bing with Google. But it is better to think about it a search engine with a specific niche and in terms of relevancy the new baby has to go a long way before it can compete with wise grandfather.

To get a hang of Bing the following video may be helpful.